Para leer este artículo en Español haz click aquí. The writer says in the first pages that this book is for anyone involved in fashion, who she describes are “each one conscious, in that moment they stop at the cash register of a store, that the shop assistant is placing…
Para leer este artículo en Español haz click aquí. “Brands today have become in cultural tales, to which brands have added a narrative context, total or partially, and through which they spread their legitimacy”. It’s what Bruno Remaury exposes in his book “Marques et récits: La marque face à l'imaginaire…
Para leer este artículo en Español da click aquí. There is an excellent book for those who are strongly attracted to texts about fashion marketing; this one includes interesting cases focused on brands of the fashion industry. However, if you are one of those who are just into marketing in general…
